Consumer Percepton and Attitudes towards Green Cars

The paper looks into the consumer perception and attitudes towards green cars. A questionnaire was designed with a sample size of 157 in area of Mumbai. The objectives of research is to determine perception of Green Cars in the minds of the average Indian Consumer, to ascertain the attitudes of people towards alternatively fueled vehicles and to ascertain the qualities that consumers look for in a green car . The analysis was done keeping parameters like Age, Sex, Education, Annual Family Income and Car usage. The research shows some interesting facts which could have a great importance to the manufacturer of a green car. Most of the respondents agree that green cars would replace conventional cars but the age group which felt the most was the age group of 33-43 years of age group. People with higher education such as post graduates understood the relevance of green cars more than other people.